Email is the one channel you own. Nobody's algorithm decides whether your announcement reaches the people who bought last time; it lands in their inbox because they gave you their address at the checkout. For most organisers it sells more tickets per hour of effort than anything else, and it is the channel most of them neglect. This guide covers what you can send from tickts, what the law lets you send, what a good ticket email looks like, and a calendar for one event.
What you can send from tickts
| Tool | Plan | What it does |
|---|---|---|
| Email attendees | Every plan | A message to the holders of one event from its Sales tab: the change of time, the parking note, the "doors at 7" reminder. Up to 100 emails a month on Starter. |
| Marketing Campaigns | Growth and Pro | Branded email updates to your fans: a new event, a flash sale, news. 5,000 emails a month on Growth, 10,000 on Pro. |
| Fans export | Pro | Your whole customer list as a CSV, filtered and segmented, with each fan's marketing opt-in, for Mailchimp, Brevo or any other tool. |
Every send draws on the same monthly allowance, shown as the Email Usage bar at the top of Marketing Campaigns, including attendee emails and season pass renewal invitations. Campaigns go out from your organiser name in your accent colour; on Pro the tickts footer can go too.
Sending a campaign
- Open Campaigns in the Marketing section and click New Email Update.
- Give it an internal name, a subject and the body.
- Choose the event it is about and who should receive it, and optionally artwork and a button that opens the event page, a particular date, or a pass.
- Save the draft and preview it. Nothing is sent at this step.
- On the review page, read the finished email, tick Leave out beside anyone who should not get it, then send now or schedule it. Large lists take a few minutes in the background.
Who you are allowed to email
UK marketing law is simple for organisers. You can send marketing to people who opted in, and to people who bought from you, about similar events, as long as every email carries an easy way to opt out and you honour it. That second route, the customer exception, is why a ticket buyer is worth more than a social follower: you may write to them. tickts records each fan's current opt-in choice and shows it in the Fans export, so respect it when you email from anywhere else. Transactional messages, the ones about an event a person already holds a ticket for, are not marketing and need no consent.
Addresses you scraped, bought or copied from another organiser's list. The people on them did not buy from you and did not opt in, and one complaint reaches the ICO.
What a ticket email looks like
- Subject line that says the thing: "Tickets on sale Friday 10am" beats "Exciting news!" every time.
- The first line is what shows in the inbox preview. Put the date and the venue in it.
- One button to the event page. Two buttons halve the clicks on each.
- A picture, your poster, above the fold. The campaign artwork field is for this.
- Short. The reader is on a phone in a queue. Four lines and a button.
- A reason to act now if one is true: Early Bird ends Sunday, 40 left, members first.
Segments that sell
On Pro the Fans tab splits your list into the people worth a different message: repeat buyers, first-timers, people who bought but never came, anyone inactive for six months (a win-back), followers, donors and season pass holders. The Not bought filter picks everyone who bought event A but not event B, which is the cleanest cross-sell there is. Filter, export, and write to each group as if you know them, because you do.
A calendar for one event
| When | |
|---|---|
| Announcement | What, when, where, how much. The on-sale moment if it is not yet open. |
| On-sale day | Tickets are live. One button. The Early Bird price and when it ends. |
| Halfway | Something true: half sold, a new act added, a photo from rehearsal. |
| Last week | "This Saturday." The strongest week for sales; do not skip it. |
| Day before | To ticket holders only, from the Sales tab: doors, address, what to bring. This one is not marketing. |
| Day after | Thank you, a photo, and the next date if you have one. The best time to sell the next event is the morning after this one. |
What to measure
Orders in the hours after each send, not open rates. Give the campaign button a moment to land and watch the Sales tab; if a send to two thousand people produces four orders, the message was wrong, and if it produces forty, send that one again next time. On Growth and above the analytics funnel shows the page views and checkouts that came with it.
