The Dispatch
Guides, field notes and unfiltered opinions for the people who put on live events, and the fans who turn up.
Where to gig in Ireland: a venue guide for emerging promoters
A pragmatic, room-by-room read on the Irish venue ladder — from 80-cap pub backrooms to the 13,000-cap 3Arena. What scales, what does not, and the per-cap economics nobody publishes.
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688 guidesEircode and Irish events: why your address field needs an upgrade
UK postcodes don't recognise an Eircode. Most ticketing platforms quietly fail your Irish customers at the address field.
How to price tickets for Irish events: 2026 benchmarks by genre and city
Anonymised data from 18 months of Irish event listings across multiple platforms. What folk gigs in Galway actually charge…
Tickts vs Eventbrite in Ireland: a side-by-side cost analysis
Eventbrite charges Irish organisers 6.95% + €0.79 per ticket. Tickts charges nothing. Here's the maths on a real Dublin promoter's 12-month ticket sales.
Selling tickets in Ireland: VAT, payouts, and what Stripe Ireland gets you
A clean walkthrough of the Irish ticketing tax and payout setup: when VAT applies, how Stripe Ireland routes EUR funds…
Your First Live Music Gig: What to Expect and How to Prepare
A practical guide for first-time gig-goers covering what to bring, when to arrive…
Seated Ticketing: How Interactive Seat Maps Work
A guide to interactive seat maps for event ticketing: how they work, why they matter…
How to Sell Football Tickets Online: A Complete Guide for Grassroots Clubs
A step-by-step guide for grassroots football clubs looking to sell matchday and season tickets online without paying platform fees.
The True Cost of Ticketing Fees: How Much Are You Really Losing?
A breakdown of what major ticketing platforms actually charge, and how much independent organisers lose to fees each year.
How to Price Event Tickets: A Guide for Independent Venues and Promoters
Practical pricing advice for independent venues and promoters covering cost-based pricing, market research, and tiered strategies.
Venue Hire Guide UK: Everything You Need to Know
A comprehensive guide to hiring event venues in the UK covering venue types, capacity planning, licensing, contracts, AV requirements, catering, health and safety…
Event Marketing Guide: Fill Every Seat
A comprehensive event marketing guide covering a 12-week marketing timeline, social media strategies by platform, email marketing, content marketing, influencer partnerships, SEO…