When a fan buys a ticket to your event, whose name do they see? On most platforms the answer is the platform's: their logo on the page, their name on the email, their brand on the ticket in the fan's wallet. White-label ticketing turns that round. This guide explains what white-label actually changes, what it does not, what it costs on tickts, and how to decide whether it is worth it for you.
What white-label changes
Three things, and they are the three the fan notices.
| Surface | Standard | White-label |
|---|---|---|
| Address | tickts.co.uk/your-organiser-slug | yourname.tickts.co.uk |
| Event pages, tickets, emails, embed widget | tickts branding present | tickts branding removed; your accent colour throughout |
| Wallet passes | "Powered by tickts" footer | Footer removed |
Buyer confirmations, refund notices and reminders are sent from your organiser name with your accent colour as the header, so the whole journey from the first click to the ticket in the wallet reads as yours.
What it does not change
- The checkout. Payment still runs through your own Stripe or PayPal account with no booking fee; white-label is a skin, not a different till.
- The features. Scanner, waitlists, transfers, analytics and the rest work identically.
- Old links. Existing event addresses redirect to the new subdomain, so posters and social posts already out there keep working.
- Buyers' accounts. A fan who has bought from you before signs in as usual.
Custom branding versus white-label
These are two rungs on the same ladder, and many organisers only need the first.
- Custom branding, on Growth (£29 a month): your own colours, fonts and logo on your event pages. The address and the footer still say tickts.
- White-label, on Pro (£69 a month): everything above plus the subdomain, and tickts' name removed from pages, emails, tickets and the widget.
Every event page can also be shown in tickts' dark or light look, chosen per event, on any plan; that is appearance rather than branding, but it is worth knowing before you pay for more.
Who it is for
- Venues and promoters with a name that sells. If people search for you, not for the event, your name belongs on the address bar.
- Organisers with their own site. A branded subdomain and a branded embed widget make the ticket page feel like a room in your house rather than a door to someone else's.
- Anyone who has been burned by a platform's own marketing. On a white-label page there is no "you might also like" and no other organiser's event beside yours.
And who it is not for: a one-off fundraiser, a first event, or anyone whose audience arrives through a link they were sent. The standard page already carries your name and your artwork, and the money is already yours.
Setting it up
- On the Pro plan, open the Subscription tab and find the branding section.
- Enter the subdomain you want. tickts checks it is free and provisions it instantly.
- Set your accent colour. It applies across the storefront and the emails.
Nothing else to configure: your existing events move to the new address and the old addresses redirect.
Before you pay for Pro, ask a few buyers what they remember about the last ticket they bought from you. If they name the platform, white-label will move the needle. If they name you, it may already be doing its job.
