Ticketing Guides
Field notes and practical guides from the tickts desk, filed under ticketing guides.
Ticketing Guides
26 guidesPromo Codes and Discounts: Best Practices
Percentage, fixed and guest-list codes, the limits that make them safe, the shapes that work, and the two mistakes that cost organisers money.
Creating a Fair Refund Policy for Events
How to create a refund policy that is fair to fans and protects your event.
Making Your Events Accessible to Everyone
What a disabled fan needs to know before buying, how to price companion tickets, what a ticketing page should do without being asked…
Using Analytics to Grow Your Event Business
Every panel in the Analytics tab, what its number means and the decision it informs: the benchmark, the funnel as a diagnosis…
Ten Ways to Grow Your Event Ticket Sales
Ten things that sell more tickets, each a real tool on tickts rather than a slogan, in the order to try them…
Understanding Payment Processing for Events
One ticket payment followed from tap to bank: what each way of paying costs, why a passed-on fee is a penny more…
Designing Effective Event Pages That Convert
Top to bottom: the line under the title, the image that does three jobs, honest prices and availability…
Pre-Sale Strategies to Build Hype and Sell Fast
An on-sale time, a teaser page with a countdown, a list that fills itself, members' early access…
Box Office Mode: Selling Tickets at the Door
Cash, card readers, comps and walk-ups who go straight in: how box office sales go into the same system as your online tickets.
Social Media Tips for Promoting Event Tickets
What tickts does before you post, the three posts that sell tickets, where the link goes on each network…
The Complete Guide to Mobile Ticketing
What a mobile ticket is made of, how it gets into a phone wallet, what changes when you change the event…
How to Create Ticket Types and Pricing Tiers
How to decide your ticket types, set prices that move on their own, cap the room, and run a hidden guest list…
